It is tempting to be the first to market with a new technology, but it carries risk. Often the buzz exceeds the ability of the channels and supporting technologies to deliver, leaving early adopters with a high cost and uncertain return.
Here at MMOUK, we constantly research and evaluate new technologies, assessing the readiness of the market to support and adopt them at a cost point that makes commercial sense. Then, if the new tech passes our own stringent tests, we invest and deploy them in line with our own service offering.
What this means is that we do not undertake any project without first thoroughly understanding not just the technology itself, but how it can benefit our clients and their audiences. Just because you can, doesn’t necessarily mean you should and we always offer a range of solutions including VR, 3D virtual environments, 360 video and photography and Augmented Reality.